Brand

VISION IS ESSENTIAL
“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.”
-Antoine de Saint-Exupery

Voodoo branding leverages ritual, doctrine, and behavior to create a profound connection between brands and audiences. We mix the science of frameworks and the magic of judgement to transform academic claims into an emotional brand.

Voodoo strategy makes your brand a market of one, not one in the market.

An inverted triangle labeled "Strategy" sits at the center, integrating Brand insights, with "Stakeholders" on the top left, "Culture" on the top right, and "Market" at the bottom.

Typical deliverables include:

  • Competitive Maps
  • SWOT Analysis
  • Archetypes
  • Positioning Statements
  • Unique Selling Propositions
  • Brand Pillars and Pyramids
  • Messaging Hierarchies & Frameworks
  • Target Audience Profiles and Personas
  • Brand Tone and Personality

See what success looks like

Differentiating in a crowded category.

Defining category leadership by clarifying quality in a crowded health market.

Reclaiming leadership as the category pioneer in plant-based butter.

READY TO SHAPE THE MARKET?