Plant-Based Cream Cheese Launch in the U.S. Market
The State of the Brand:
Simply V wanted to expand their brand’s reach from Europe to the U.S. Market.
How We Helped
Research showed that the European brand positioning would not stand out in the crowded U.S.-based, plant-based cheese market. We repositioned the brand and developed clean flavor-forward packaging and identity.
The Results
Simply V was launched at Expo West and via DTC channel
Scope Of Work
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Research & Insights
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Visual Strategy
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Packaging Design
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Photography
BEFORE
AFTER
