Brand Repositioning Case Study That Won New Audiences

The State of the Brand:

PCC had successfully integrated our original brand strategy work into employee and customer engagement but had yet to implement it in-store. The stores were dated and out-of-sync with their ethos as the original local community natural market. 

How We Helped

We worked directly with PCC’s leadership team to establish an in-store branded environment that would showcase PCC’s values in action while improving the overall shopping experience. We leveraged the brand environment to build and celebrate community by sharing how, where, and when PCC takes a stand for local farms and families. 

The Results

PCC recognized as Retailer of the Year in Whole Foods Magazine 2016

“This team of experts knows how to stay on task. They’re not afraid to say what needs to be said and bring even the most stubborn of us around with solid research and gut instincts.”

– Laurie Albrecht, VP of Marketing, PCC Natural Markets