Wellness Brand Repositioning for New Audience Growth
The State of the Brand:
Tia Mowry wanted to create a new brand that would help BIPOC audiences feel seen by the wellness industry.
How We Helped
The Anser! brand was created to cultivate a community around the idea that self-care isn’t selfish. We helped establish product innovation guardrails and built behavior change models with a communication strategy to help people evolve their perception of vitamins and supplements at their own pace.
The Results
20.6k followers in 6 weeks. Expansion from DTC to Amazon within the first year.
“The work Retail Voodoo did for Bioschwartz is tremendous! In my long career working with hundreds of consultants and agencies, I have never seen anything like it.”
– Girard Smith, Board Member, BioSchwartz, Inc.
Scope Of Work
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Audits & Analysis
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Research & Insights
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Audience Insights
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Trend Analysis
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Naming
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Brand Positioning
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Visual Strategy
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Packaging Design
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Branded Ecosystem
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Sales Collateral
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Brand Bible
