Smarter Snack Branding Case Study | Built for Growth
The State of the Brand:
California Walnut grower, Sutter Foods sought to create its first ever consumer facing brand.
How We Helped
We developed brand positioning to entice consumers to rethink their perspective on walnuts as a snack. Irreverent brand identity and packaging helped deliver consumer education through surprise and humor.
The Results
Unbound was launched at Expo West and via DTC channel
Scope Of Work
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Audits & Analysis
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Audience Insights
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Research & Insights
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Trend Analysis
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Visual Strategy
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Packaging Design
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Branded Ecosystem
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Sales Collateral
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Photography
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Brand Bible
BEFORE
AFTER
