Brand Awareness Case Study in a Crowded Category
The State of the Brand:
Culligan had just launched a new brand identity and was growing new audiences at new retailers.
How We Helped
We helped Culligan establish a clear point of difference in a category dominated by incumbent brands. By simplifying the customer education and core messages in-store and on pack, we brought the bold, category-defining design to drive brand awareness, and recognition and differentiation to the Culligan brand.
The Results
The new design system was well-received by key retailers including Walmart.
Scope Of Work
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Communications Hierarchy
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Package Design
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In-Store Merchandising
BEFORE
AFTER
