Snack Brand Growth Strategy Case Study | Regional to National
The State of the Brand:
Starting as a family business selling roasted peanuts at Detroit’s Tiger Stadium in the 1930s, Kar’s became a beloved Michigan snack mix brand primarily sold through vending machines.
How We Helped
We guided Kar’s leadership team to create an innovation roadmap that would assert the brand as an American original. We positioned the brand to align with its origin story of being born in Detroit. We then created a new identity and packaging to dominate the trail mix category.
The Results
Kar’s is now available everywhere in the U.S.
“Retail Voodoo didn’t just build us a brand, they revitalized our culture and helped us create a future we could only dream of prior to our work together.”
— Nicolas Nicolay (CEO and Chairman, Kar Nut Co.)
Scope Of Work
-
Audits & Analysis
-
Audience Insights
-
Research & Insights
-
Trend Analysis
-
Brand Positioning
-
Visual Strategy
-
Packaging Design
-
Branded Ecosystem
-
Sales Collateral
-
Photography Guidelines
-
Brand Bible
Before
After
