Category of One Branding That Redefined Athletic Products
The State of the Brand:
Body Glide had invented the anti-chafing category but its look and tone of voice were outdated.
How We Helped
We helped Body Glide rethink how to package and brand its product offering for big-box retail in a way that would still work at specialty retail. Simplified architecture and bright colors transformed Body Glide from a curative medicinal product into an athletic and aspirational brand.
The Results
Body Glide has regained its place as a leading brand in its category.
“Retail Voodoo helped us create a bold, iconic, bright, crisp, high-impact, and highly visible packaging system and got us thinking about our product portfolio in a way that helped move our business forward.”
– Bill Sternoff, CEO, Body Glide
Scope Of Work
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Brand Architecture
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Brand Identity
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Communication Strategy
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Packaging System
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Style Guide
BEFORE
AFTER
