The State of the Brand:
Not much had changed in the 2 years since the merger of two of the leading hop growers in the Yakima Valley. Fear of tarnishing the legacy of both brands had stalled the brand’s plans.
How We Helped:
We guided Sahale Snacks through SKU rationalization, then advanced and refined brand positioning to promise a “Beyond Ordinary” snacking experience via recipe and ingredient quality. Translating the brand promise visually, we updated their packaging to accentuate the products’ flavor and freshness.
The Results
Yakima Chief Hops is now the global leader in American hops and continues to disrupt how hops are bought & sold globally.
Scope Of Work
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Audits & Analysis
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Audience Insights
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Research & Insights
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Trend Analysis
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Brand Positioning
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Naming
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Visual Strategy
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Packaging Design
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Environmental Design
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Branded Ecosystem
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Sales Collateral
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Photo Art Direction
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Tradeshow
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Building Signage
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Brand Bible
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Website
When we needed help differentiating our brand in a crowded market space, Retail Voodoo and their unique process led the organization to a compelling and exciting space.”
– Kate Ruffing CMO, Yakima Chief Hops
Sahale Snacks
Before
After
