National Brand Growth Case Study From Regional Success
The State of the Brand:
Despite being the first organic ice cream made at scale, Alden’s had little-to-no brand awareness outside of the Pacific Northwest.
How We Helped
We worked directly with the investors and management teams to align on and leverage what makes Alden’s unique—and then used innovation roadmaps to find where the brand could grow. A rebrand and novelties were just the ticket.
The Results
Alden’s went from an obscure regional to a beloved national brand in the first 2 years.
“Through their process, Retail Voodoo allowed us to identify uniquely differentiated brand strategies. Their work positioned our brands for a new generation of organic ice cream eaters and put us on a path to quickly accelerate our growth in the marketplace.”
– Michelle Hunt / VP of Marketing / Alden’s Organic
Scope Of Work
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Audits & Analysis
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Audience Insights
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Research & Insights
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Trend Analysis
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Visual Strategy
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Packaging Design
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Branded Ecosystem
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Sales Collateral
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Photography
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Brand Bible
BEFORE
AFTER
