Chinese Medicine Branding That Reached the Mainstream
The State of the Brand:
NuHerbs, the oldest importer of Chinese herbs in the United States set out to create a brand of Traditional Chinese Medicine (TCM) supplements made convenient for modern consumers.
How We Helped
We helped define core users, key messaging, product innovation pipeline, and brand creation. We positioned the brand as TCM from California to help people appreciate this innovative way to restore balance to modern life without needing to wait or take a pill.
The Results
The brand has evolved into a line of products that deliver TCM to solve modern problems quickly.
Scope Of Work
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Audits & Analysis
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Audience Insights
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Research & Insights
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Trend Analysis
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Brand Positioning
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Naming
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Visual Strategy
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Packaging Design
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Branded Ecosystem
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Sales Collateral
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Photography
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Brand Bible
