Organic Ice Cream Rebrand: Category Growth Case Study
The State of the Brand:
Julie’s pioneered organic ice cream. Since then, their audience had expanded and evolved exponentially, but Julie’s brand hadn’t. A rebrand was long overdue.
How We Helped
We worked directly with Oregon Ice Cream’s leadership and product development teams to create organic, super-premium treats for those seeking indulgence and portion control. We created a new identity and packaging celebrating ingredients found in nature.
The Results
Julie’s modern and elegant rebrand rolled out from the Pacific Northwest to the rest of the US market with much anticipation.
“It was pure delight to work with David Lemley and the creative team at Retail Voodoo. They truly made our ingredients shine in the new packaging design.”
– Melissa Lyons, Marketing Manager Julie’s Ice Cream
Scope Of Work
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Audits & Analysis
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Audience Insights
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Research & Insights
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Trend Analysis
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Visual Strategy
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Packaging Design
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Branded Ecosystem
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Sales Collateral
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Photography
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Brand Bible
BEFORE
AFTER
