Healthy Snack Brand Case Study | Retail Growth Strategy
The State of the Brand:
Started a clean ingredient sister to Karr’s, Second Nature was an idea who’s time had come.
How We Helped
Using audience segmentation and brand positioning, we helped build a business case for Second Nature to get placement at key retailers. We created a brand identity and new packaging to celebrate a vibrant and healthy lifestyle that would resonate with a new audience.
The Results
Second Nature Snacks is taking the better-for-you snack mix market by storm. The brand is growing both in distribution and acquisition.
“What I liked most about working with Retail Voodoo was their commitment to helping us see our brand’s new future at every step.”
– Scott McKinnon, VP Sales & Marketing, Second Nature Brands
Scope Of Work
-
Audits & Analysis
-
Audience Insights
-
Research & Insights
-
Trend Analysis
-
Brand Positioning
-
Visual Strategy
-
Packaging Design
-
Branded Ecosystem
-
Sales Collateral
-
Photography Guidelines
-
Brand Bible
Before
After
