Chocolate Brand Rebranding for a New Audience
The State of the Brand:
Emily’s was a 20-year-old local brand recently acquired by The Puyallup Tribe of Indians.
How We Helped
Using syndicated data and trend analysis, we defined a unique and ownable space within the chocolate category. We helped the leadership to align on a total rebrand, new packaging, and innovation guardrails.
The Results
Emily’s is launching in 2024. Stay tuned for results.
Scope Of Work
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Audits & Analysis
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Audience Insights
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Research & Insights
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Trend Analysis
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Visual Strategy
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Packaging Design
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Branded Ecosystem
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Sales Collateral
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Photography
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Brand Bible
BEFORE
AFTER
