Organic Sugar Free Candy Case Study | Brand Rebranding
The State of the Brand:
Koochikoo enjoyed success but not much recognition outside of the candy industry. The packaging blended into the sea of sameness on the shelf. It was time to rebrand.
How We Helped
We wanted Koochikoo’s better-for-you products to win in the mainstream candy aisle. We evolved the Koochikoo brand identity and created completely new packaging that would stand out at-shelf and deliver against the competitive set.
The Results
Koochikoo has launched overseas and is scheduled to hit the U.S. mainland soon. Stay tuned for results.
Scope Of Work
- Visual Strategy
- Packaging Design
BEFORE
AFTER
