Superfoods Brand Repositioning for Category Leadership
The State of the Brand:
An O.G. in the creation of raw and sprouted foods, Living Intentions was experiencing marketplace disruption due to category maturation and increased competition.
How We Helped
We found a way to explain raw and sprouted foods in ways that were inspirational, inclusive, and aimed at mainstream consumers. We created the Activated platform and leveraged it across everything from tradeshows and in-store programs to packaging and DTC.
The Results
We helped Living Intentions build a standout brand in a crowded category.
“Working with Retail Voodoo made us feel like we were in safe hands while undergoing a vulnerable challenge. Their process really made the journey clearly defined. I strongly recommend them.”
– Joshua McHugh, Owner, Living Intentions
Scope Of Work
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Audits & Analysis
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Audience Insights
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Research & Insights
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Trend Analysis
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Brand Positioning
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Visual Strategy
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Packaging Design
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Branded Ecosystem
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Sales Collateral
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Tradeshow
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Product Photo Art Direction
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Style Guide
BEFORE
AFTER
