Food Branding Marketing – Say Yes to What’s Next
The State of the Brand:
Beverage industry legends Ken Uptain and Scott Miller engaged Retail Voodoo to create a brand in the beverage space for their newest concept: a still water beverage with functional benefits.
How We Helped
We guided Ken and Scott through the creation of an ownable name that would be an affirmation. We then developed brand positioning, and packaging design that would stand out in a crowded shelf set.
The Results
Yesly has secured a distribution agreement with New York metro area DSD house Big Geyser. Stay tuned for more.
“Retail Voodoo is a great partner that walks fearlessly with you through the entire brand creation and execution process.”
–Scott Miller, CEO, and co-Founder, Yesly Water
Scope Of Work
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Audits & Analysis
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Research & Insights
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Trend Analysis
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Brand Positioning
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Visual Strategy
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Packaging Design
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Branded Ecosystem
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Sales Collateral
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Photography Guidelines
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Brand Bible
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Digital Strategy
