30 years and kajillions of successful brands

In the world of consumer – facing branding, David Lemley is a visionary with a proven track record of success. As the president of Retail Voodoo, Lemley has driven growth and innovation for numerous category – leading brands.

With a keen eye for leveraging consumer trends, and human truths, Lemley has been instrumental in the success of beloved brands across various industries for 3 decades. His deep understanding of consumer behavior and market dynamics empowers him to continuously deliver exceptional results.

Connect With David

It’s True!

Starbucks, REI, Nike, and The Home Depot were all clients of Lemley Design, the agency that would give birth to Retail Voodoo via Cincinnati.

David’s Epiphany While Working on Pampers

While David is proud of being in the room when it happened for these marquee brands, like all other brands he has touched, he prefers to share credit for their success with the litanies of co-conspirators, and constellations of regional and global agencies. And all the big-brained visionary leaders who put their trust in David when they set out to create a brand that would transcend generations, demographics, and geographic boundaries. Kudos, humans!

Our Chief Trouble Maker Speaks

Like so many leaders at the intersection of food, beverage, wellness and fitness, David’s passion to change the world for the better is personal. As an avid process hacker, he is committed to helping people make optimize their brand into a force for good, no matter their circumstances.

Each week he finds himself evangelizing the importance and power of brands to corporate teams, as a podcast guest, and to groups at industry conferences. He is passionatel about the intersection of brand, culture, purpose-driven capitalism and marketing.

David’s Book

The guide for brand-owners, marketers, investors, and leaders to take their better-for-you brand from one of many to category prominence. Empowers your team to conduct a category audit unlike any other. Beloved & Dominant Brands will have you and your team asking questions about your company, your brands, and your marketplace that you have never asked before.