Insights

ACCURATE > PRECISE

“The key to making a good forecast is in not limiting yourself to quantitative information.”

-Nate Silver

Voodoo insights help you understand your category, competitive set, and brand through both classic CPG research techniques and alternate methods from other domains.

We investigate audiences and reveal opportunities with a strategic, predictive approach grounded in macro trends and cultural context.

Classic research methods:

Quantitative Surveys (primary, custom)
Proprietary Omnibus Data
Qualitative Groups and Interviews

Inventive research methods:

Social Mining
Aesthetic, Semiotic and Linguistic Analysis

Typical deliverables include:

Demographics
Attitudes, Usage and Equities
Emotions and Purchase Drivers
Segmentation and Target Audience Development
Design, Creative and Innovation Testing

See what success looks like

Turning cultural tension into scalable growth through culinary focus.

Clarifying brand direction to support expansion.

Defining category leadership by clarifying quality in a crowded health market.

READY TO SHAPE THE MARKET?